In short, an average commercial email list could report open rates of 48.8% due to iOS 15 instead of likely actual open rates of roughly 20%. Hide IP address and privately load all remote content” - likely entices most users to opt-in.Īctual historical commercial open rate, average: However, Apple’s description - “Protect Mail activity. The unknown is how many iOS 15 users have enabled Mail Privacy Protection. email recipients (48% x 75%) could be using iOS 15. And in 2022 most email opens are on a phone - upwards to 75%. Now, however, all recipients on iOS 15 devices - iPhones, iPads, Apple Watches - register as an open, regardless of whether they took that action.Īpple iPhones are roughly 48% of the U.S. That image was automatically downloaded by recipients when they opened an email, which providers then logged. Hides IP addresses and the location of email recipients.įor years, email service providers have embedded a hidden, 1×1-pixel image to track opens.Automatically loads all images from emails,.Among its new features is “Mail Privacy Protection,” which does two things:
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